Michael Kors' Spring 2017 campaign, vividly titled "Living in Color," wasn't just a collection of clothes; it was a vibrant statement. The accompanying commercial, a sun-drenched spectacle set against a dramatic desert oasis, perfectly captured the essence of the season's optimistic and luxurious aesthetic. The film, a captivating blend of high fashion and aspirational lifestyle, showcased key pieces from the Spring 2017 collection, leaving viewers longing for warm weather and the effortless chic that Kors so expertly embodies. This article will delve into the various facets of the "Living in Color" campaign, exploring its visual language, the collection's key themes, and its overall impact on the fashion landscape. We'll also analyze the commercial's effectiveness in communicating the brand's message and its contribution to the broader narrative of Michael Kors' design philosophy.
The commercial itself, available on platforms like Vimeo (search for "Living In Color ¦ Michael Kors Spring 2017.mp4"), is a masterclass in visual storytelling. It eschews the typical, heavily produced fashion film format, opting instead for a more natural, almost documentary-like approach. The models, radiating confidence and effortless style, are presented not as mere mannequins but as individuals inhabiting the clothes, making the garments appear less like costumes and more like extensions of their personalities. This approach aligns perfectly with the overall ethos of the Spring 2017 collection, which emphasized comfort, practicality, and a sense of relaxed sophistication.
The setting – a stark yet beautiful desert oasis – is crucial in establishing the campaign's visual identity. The contrast between the arid landscape and the vibrant colours of the clothing creates a dynamic tension, highlighting the collection's bold palette and the sense of escapism it evokes. The natural light, playing across the models' skin and the fabrics of the garments, enhances the overall feeling of warmth and vibrancy. This strategic use of location and lighting is not accidental; it's a deliberate choice that reinforces the collection's themes of freedom, adventure, and a joyful embrace of life’s simple pleasures.
The "Living in Color" campaign, as evidenced by the commercial and the wider promotional materials (including the MICHAEL Michael Kors Spring / Summer 2017 Campaign imagery), showcases a collection characterized by a remarkable range of textures and patterns. The Spring 2017 runway show (56 Looks From the Michael Kors Spring 2017 Show) further illuminated the breadth of the collection, demonstrating its versatility and adaptability to different styles and occasions. From flowing maxi dresses perfect for a desert getaway to crisp separates ideal for city exploration, the collection catered to a diverse range of tastes and lifestyles.
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